Proximity
surface transport & logistics
Description
The mobile based application gives the users more mindful utilization of the offers/promotions, messages etc., when they are within premises (installed Beacon). The users also may get detailed information upon selecting any particular offer or promotion. Beacon works on Bluetooth enabled devices and sends messages. The users act based on the messages they get.
Business
- The business is boosting the sales by providing the offers in the retail premises based on multiple criteria.
- User Data stored, is analysed for new offers from the OEM, Dealer to engage the customer and lure them for buying.
Problem
- Data loss while creating model is very high
- This resulted in mismatched offers being presented to the visitors
What Worked
Data were refined and the model were improved for better results