DesignStreets — A Modern Minimal Fashion Brand Built on Shopify
Description
DesignStreets — A Modern Minimal Fashion Brand Built on Shopify
A Complete Design, Development & Digital Growth Project by IrisIdea
The Customer
Client: DesignStreets (Canada)
Industry: Fashion, Lifestyle, Minimal Premium Apparel
Services Delivered:
Brand Concept & Visual Identity
Shopify Store Design & Development
UX/UI for Modern Fashion Shoppers
Content Strategy (About Page + Blog System)
On-Page & Technical SEO
Digital Marketing Strategy (Social + Search)
The Project
DesignStreets approached IrisIdea with a clear vision:
to build a modern minimalist fashion brand that reflects individuality, confidence, and timeless style.
The goal wasn’t just to launch another apparel website — it was to build a brand that feels premium, intentional, and culturally connected.
IrisIdea was responsible for shaping this vision into a full digital experience: brand identity, UX/UI, Shopify development, SEO structure, and ongoing marketing strategy.
Visit the live site: DesignStreets.com
Brand Understanding & Strategic Foundation
Before any design work began, IrisIdea focused on uncovering the brand’s emotional and cultural essence.
DesignStreets stands for: “Own Your Expression”
This became the heartbeat of the entire project.
We built the strategy on four strong USPs:
Intentional Design — not fast fashion, not trend-chasing
Premium Minimal Aesthetic — clean, bold, and expressive
Identity & Individuality — wear what represents you
Quality First — pieces designed to outlast seasons
The brand required a balance of Gen-Z appeal with premium sensibility — confident but not loud, stylish but not flashy.
Brand Understanding & Strategic Foundation
Before any design work began, IrisIdea focused on uncovering the brand’s emotional and cultural essence.
DesignStreets stands for: “Own Your Expression”
This became the heartbeat of the entire project.
We built the strategy on four strong USPs:
-
Intentional Design — not fast fashion, not trend-chasing
-
Premium Minimal Aesthetic — clean, bold, and expressive
-
Identity & Individuality — wear what represents you
-
Quality First — pieces designed to outlast seasons
The brand required a balance of Gen-Z appeal with premium sensibility — confident but not loud, stylish but not flashy.
Design Concept & Visual Direction
The design direction created by IrisIdea focuses on three core principles:
1. Minimal & Modern
A clean, breathable layout with refined typography to reinforce premium positioning.
2. Emotion-Led Visuals
Large imagery, strong compositions, and focus on how the apparel makes the customer feel, not just how it looks.
3. Seamless Shopping Experience
A friction-free user flow across:
Collections
Product detail pages
Story sections
Blogs
Contact & policy pages
Every section was crafted to feel like part of a curated fashion magazine — but optimized for conversions.
SEO Foundation & Content System
A strong brand needs strong discoverability.
IrisIdea set up a long-term SEO system to ensure DesignStreets grows organically.
On-Page SEO
Meta titles + descriptions optimized for fashion keywords
Clean heading structure
Optimized images
Internal linking system
Keyword research for product pages and collections
Technical SEO
Lazy loading & compressed assets
Correct canonical structure
Fast LCP & CLS optimization
Structured data for products and articles
Content SEO Strategy
IrisIdea developed a blog framework that blends:
Minimal fashion guides
Seasonal gift guides
Brand story articles
Confidence & identity-based content
Capsule wardrobe concepts
This foundation allows DesignStreets to grow its keyword footprint steadily.
Explore the website: DesignStreets.com