12Feb
Why Omni-channel approach is becoming focal point for retailers
In short, we can define retailing is sales goods or services using different types channels. E-Commerce is falling under internet/electronic commerce which is one of the channel in multi-channel approaches. Business to customer (B2C) and business to business (B2B) are part of electronic retailing if carried out over internet. Due to advancement of technology, precise and appropriate customer engagement strategy is very important for retailer's business growth if e-commerce is their prime channel. Even though they have adopted multi...