Importance of Order fulfillment cycle in small e-commerce business

Order fulfillment is the most important and the last phase of e-commerce business. During this phase, customer might get the last chance to interact with e-commerce business owner. The site owner has to be very careful to handle the customers. The customers engagement in future will purely depend on e-commerce business owner. We can say directly proportionate. Based on that, satisfied customer will expand the e-commerce site info with others through social media or other communications. Generally customers interact with e-commerce portal for the following reasons
– Modify order
– Returns, When a customer needs to return an item
– Receive, damage or wrong item
– Breakage, when customer receive
Now a day’s several third party order fulfillment companies are available to handle entire activities but complete and accurate quality control is essential when product goes out from the warehouse to logistic and finally to the customer. After order gets delivered, customer feedback is very important. Most of the e-commerce sites have integrated users’ rating and reviews. Registered users have complete freedom to express their views on product usability as well as order receiving experience. Major negative comments and ratings related to order fulfillment impact the e-commerce business very badly. Social media is an another channel through which various information related to a specific e-commerce portal might be flooded. Positive comments attracts the new users and enhance revenue generation. A seamless engagement with the existing/registered customers adds another dimension to business growth.