Author - Gautam Goswami

18Jan

How Social Media Making Irritating Login Process Comfortable !

  Nowadays social identities are becoming an integral part of a web presence that deals with different activities. With the advancement of technology, most of the traditional transactional activities have been lifted to the web like shopping in e-commerce portal, Travel booking for Bus, Train, Flight, Hotel reservation in holiday destination etc. Merchandisers involve in above businesses, host their own web portal to facilitate the services. When a visitor browses to a web portal, it is mandatory to create his new...

By EcommerceComments Off
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18Jan

Establishment of Data Lake specific to multi-channel e-commerce application to understand customer’s buying pattern

Post order fulfillment data is becoming a very important asset of e-commerce vendors to understand complete buying pattern of customers. Especially for the e-commerce vendors who sells multiple products starting from electronics to apparels. Extraction and transformation are time-consuming operations when partially structured data starts moving from the various sources and finally land into the relational data warehouse.  Data extracted from the social media are semi-structured (JSON or XML).  As an example, Facebook provides information in JSON format through Graph API and same...

By Apache Hadoop, Data Engineering, Data Ingestion, Hadoop Eco System, Processing Engine, Storage MechanismComments Off
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18Jan

How to understand Data Pipeline easily

  A data pipeline can be visualized as extraction, transformation and then loading of data into storage area referred as Database system or Data warehousing system. The data enters into one end of the multi-stage process in a particular shape / form and comes out of the other side in a different (desired) shape / form. The data pipeline has many stages that depends on the entered input data. There might be less number of stages if input data is...

By Data EngineeringComments Off
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18Jan

The Internet Of Things (IOT)

The Internet Of Things has started vibrating now with a strong and bold promises to make a revolutionary, fully connected "Smart" world where the relationship between objects, their environment and people become more tightly twisted together. As a basic definition of IOT, we can refer to an environment where network connectivity and computing capability extends to objects , sensors and daily used articles normally bypassing computers, allowing those devices to generate, exchange and consume data with or without minimal...

By Data EngineeringComments Off
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18Jan

Why data becoming new fuel/oil and primary driver for all types of business strategy

From the practical reality, we can understand how companies are using data analysis to boost their revenue growth. Now a day's most of us are subscriber for Dish TV from well known DTH Service providers and we adopt our desired packages specific to our types of interest. However in the chosen package, all the channels of specific choice will not be provided. Instead , observing the pattern of the viewers frequency of watching channels, service providers gather the data...

By Data EngineeringComments Off
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17Jan

E-commerce applications started hand shaking with customer service management (CRM) cloud.

CRM can be defined as managing/handling the customers from all aspect of businesses. For example, if we have an issue with a newly purchased car then we rush to the dealer/seller to resolve it but we are redirected to a separate block to address the same. This block can be denoted as CRM department and are responsible to resolve all the customer issues. Here all the data will be persisted starting from complain details to resolve phase along with...

By EcommerceComments Off
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17Jan

Importance of abandoned order statistics in E-Commerce portal

Higher number of abandoned order in an e-commerce portal reflects the negative performance of the business. Ideally, after performing lots of investigations through social media information drilling and finding highest number of customers good reviews/ratings, online shopper adds the products to the shopping cart. But, if user/shoppers left the site before placing the order, the e-commerce vendor ends up with the revenue lose. 20 to 30% of abandoned orders per month seems to be accepted but if it increases...

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17Jan

Importance of Mobile Apps in today’s business world

Starting from small scale business to large one, mobile apps have completely changed the business scenario today. In coming days, it would be back bone of information sharing/distribution system like the way we are leveraging today with web site launching. Extensive growth of mobile apps developments (can say in billions) is unfolding the new opportunities towards existing business cycles. Why are the businesses demanding mobile apps near future ? Here are the tine - 79% smart-phones users use their mobile...

By MobilityComments Off
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17Jan

Importance of Order fulfillment cycle in small e-commerce business

Order fulfillment is the most important and the last phase of e-commerce business. During this phase, customer might get the last chance to interact with e-commerce business owner. The site owner has to be very careful to handle the customers. The customers engagement in future will purely depend on e-commerce business owner. We can say directly proportionate. Based on that, satisfied customer will expand the e-commerce site info with others through social media or other communications. Generally customers interact...

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17Jan

Mobile Authentication and Fraud

Day by day, we are getting addicted to the mobile phone especially smart phone since smart phone performs many of the functions of a computer, typically having a touch screen interface, Internet access. With the extensive growth of mobile applications, we can utilize various mobile applications starting from games to financial transaction including stock market brokerage. Many banks have launched their own mobile applications so that customer can download and start financial transactions like balance amount verification, money transfer...

By MobilityComments Off
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