E-commerce applications started hand shaking with customer service management (CRM) cloud.
CRM can be defined as managing/handling the customers from all aspect of businesses. For example, if we have an issue with a newly purchased car then we rush to the dealer/seller to resolve it but we are redirected to a separate block to address the same. This block can be denoted as CRM department and are responsible to resolve all the customer issues. Here all the data will be persisted starting from complain details to resolve phase along with...